How Can Augmented Reality Enhance the Way we Do Business?
Augmented Reality (AR) is a new development which affects business practices not like the way technological advancements do wherein businesses are prompted to change their ways of doing things, but to thoroughly enhance their old patterns of achieving a peculiar task.
Fundamental tasks of the business like hosting meetings and showcasing products are constantly being augmented because there is a need to adapt to the current business environment. So, every time a more versatile utility is enhanced or augmented, the way be do business is changed.
Think of it this way, from farm gate transaction to our brick to mortar economic undertaking, there has been a lot of beefing up when it comes to accommodate business dealings and flaunting our wares to potential clients. Nothing changes when it comes to these basic tasks, except that the way we do it has tremendously changed. Transaction cost and charming our product to potential customers, which used to be very inexpensive will entail a substantial cost and a restricted reach had it not been for various innovations to help a businessman to organize or to sell its goods to a great distance. It is now an equal reality to make face to face transactions and product promotions even from a remote location, thanks to technological achievements.
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The basic difference between augmented reality and virtual reality is that in augmented reality, graphical enhancements are brought to a real, physical environment, while in virtual reality, it creates an entirely new environment. A good instance is when you want your potential customer see how a piece of furniture would look in their house, all you need to do is simply face your tablet in the room where you intend that furniture to be placed and position it accordingly. Just like bringing a real furniture and putting it in the spot and checking out what it would look like. No need to image how it will look in that place, what the right color match it would require and etc.
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Augmented reality can change the way geographically dispersed employees connect. When the team holds a meeting, remote workers can often be detached from the group or become easily distracted. AR can make everybody virtually present in the room. It will be a more engaging meeting especially for the remote workers and those who are physically present are more likely to include them in the discussion.
AR can have many more applications that can blend your digital information in the real world environment.