Sephora taps commercetools for digital ecosystem

Sephora taps commercetools for digital ecosystem

Attractiveness retailer Sephora is tapping commercetools, a digital commerce platform, to travel its digital architecture growth through microservices-centered, API-1st, cloud-native and headless-based know-how.

The target is to offer a modern day, seamless experience for clients, in accordance to a press release. Sephora aims to unify its in-shop and online procuring encounters, boost omnichannel offerings and boost personalization throughout its electronic activities.

“At Sephora, we are frequently focused on providing most effective-in-course ordeals for our customers, both in our outlets as nicely as on the internet, and are committed to meeting their at any time-evolving desires and demands,” Sree Sreedhararaj, Sephora CTO, said in the launch. “The top-quality engineering and MACH-primarily based architecture commercetools provides are not only unbelievably trusted, but they also enable us to scale rapidly and successfully, guaranteeing our consumers are always having the electronic expertise they are worthy of and have occur to hope from Sephora.”

The technology will allow for Sephora to transfer from an older legacy system to a composable architecture. The retailer selected commercetools just after a complete and intense evaluation of the remedy.

“Sephora has prolonged been the gold common for electronic buyer activities, continuously reinventing how buyers shop on the internet. At commercetools, we are fired up to assistance Sephora carry on to drive disruption in the area and deliver the most revolutionary and engaging opportunities for its buyers,” Dirk Hoerig, CEO and co-founder of commercetools, mentioned in the release. “We’re honored that Sephora has selected commercetools as its husband or wife for the upcoming generation of its electronic commerce enterprise.”