Marking what is arguably the most sizeable coming with each other of exceptional gemstones to choose area in a solitary higher-jewellery selection, Graff’s hottest GRAFFABULOUS marketing campaign is all about breaking boundaries and bringing with each other the most important of gems.
High jewelry collections are normally produced close to themes, riffing on heritage motifs that talk to the brand’s DNA, where gemstones and diamonds are meticulously chosen for their radiance and attractiveness to fit into the chosen idea. But there arrives the uncommon celebration when the elegance of the gemstones is so good that no superfluous themes are required. The remarkable stones themselves lead the design and style of every single jewelry piece and dictate the glance and experience of the collection. This sort of is the case for Graff’s most recent significant-jewellery campaign, which sees the biggest collecting of gemstones at any time noticed in an assemblage of its variety.
Presenting a treasure trove of the rarest and most precious gemstones and diamonds, GRAFFABULOUS provides a at the time-in-a-life span prospect to undertaking into the very coronary heart of Graff’s legacy. The campaign retains with each other an unprecedented 3,600 carats of diamonds, emeralds, rubies and sapphires, which are remodeled into 80 one-of-a-type parts of substantial jewellery, each development commencing with the stone and capturing its electricity to bewitch the beholder.
The marketing campaign functions some of the most audacious jewelry at any time established by Graff – the House’s craftsmen undoubtedly did not keep back on creative imagination and skill when they made the items. Definitely they were captivated by the magic of the gemstones themselves, an unbelievable collection of Extravagant Vivid Yellow diamonds that contains a 38.13-carat emerald-slice yellow diamond established on a white diamond bracelet, a 17.08-carat oval-lower yellow diamond ring and a 36.24-carat cushion-slash yellow diamond ring.
Necklaces are observed in abundance in the assortment, superbly built to seize an nearly ripple-like influence in the way the gemstones movement from 1 stone to the other. “As designers, we listen to the music the stones are singing, focusing on the new music and the rhythm,” suggests Anne-Eva Geffroy, Graff’s director of style and design. “Like the ripples that emanate outwards when a stone is dropped in h2o, the tempo raises as the jewels graduate in sizing right until they get to a crescendo: a central motif exactly where the full power of these all-natural gemstones is concentrated.”
Of system, motifs dear to Graff haven’t been neglected: in this campaign, contemporary themes from the Tribal assortment are dissected and expanded upon to introduce custom made-slash diamonds that ravish in their radiance and 3-dimensionality.
Capturing the splendor of the GRAFFABULOUS campaign is none other than mounting star photographer Carlijn Jacobs. The brand’s premier to date, the marketing campaign portrays renowned types Grace Elizabeth, Aya Jones and Qun Ye, who are depicted as Greek deities, heavenly queens who channel unparalleled splendor and may well which is matched only by the substantial jewellery itself.
You can find out Graff’s collection here.
This story 1st appeared on Status On-line Hong Kong.