Goodbye, Bite Beauty!

Three months back, I shared my thoughts on Bite Beauty’s rebrand–and that very little appeared to go right–and uh, I guess that was truly a lot more of a submit-mortem due to the fact Chunk Elegance officially announced they are shutting down these days. You can examine about all of the lots of causes why the rebrand seemed to go poorly for a further dialogue on the brand name and how it didn’t appear as a surprise that they are closing for great.

I have been ready for an announcement of nevertheless a further rebrand or that they ended up closing, as all symptoms pointed towards them accomplishing anything drastic. Final week, they designed changes to their affiliate method conditions that advised closure, and then they gave a heads up (that was embargoed right until now) that all solutions would be 50% off through June 30th. As you may well expect, all solutions are closing sale.

In a way, I already stated goodbye to Chunk Magnificence. The rebrand did not strike me as promising (I loathe ‘clean beauty’ and never ever preferred that they had been leaning into it), and when goods arrived out, almost nothing designed me tumble in enjoy with the brand name once more, only more and much more let down over time. I’m nonetheless sad above the reduction of the solutions from just before the rebrand, LOL!

Even so, I’d like to thank Chunk Beauty for:

• As soon as putting out blackened lipstick shades like Kale and Squid.
• For having some of the prettiest, shifty duochrome glosses that ever existed – that I essentially purchased backups of all through the prior rebrand
• For that scrumptious maple-scented Lip Mask that I wish I had more of
• And the pleasurable folks that I’ve interacted with around the many years at the Chunk Magnificence HQ!

Chunk Beauty’s Lip Labs will continue to be in organization, so should you want to blend up a custom made lipstick when you are close to a area, you are going to even now be in a position to do that!