Dove’s Latest Campaign Calls Out Toxic Beauty Influencer Culture Via Ogilvy

Dove’s new advert, ‘Poisonous Influence‘ aims to pull back again the curtain on deceptive and unrealistic elegance standards on-line.

It is no key that social media is getting a toll on younger women’s self-esteem. We are continually currently being bombarded with unrealistic magnificence criteria.

Typically the beauty specifications we see on the net, Instagram/Fb/Twitter/TikTok are not even real and are the outcome of enhancing, filters and even deep fakes.

Dove’s new marketing campaign options mothers and daughters speaking about social media. Some of the daughters even discuss the optimistic effect social media has had on them.

In the meantime, Natural beauty Influencers play in the background sharing some questionable ideas.

The industrial then takes advantage of deep-faux technological innovation to swap mothers with elegance influencers. Suddenly the Mums in the advert are featuring questionable information instead of splendor influencers.

You know assistance like to use preventive botox and powders to stop you from taking in – stuff that perhaps appears insane coming out of a Mums’s mouth is a ordinary aspect of splendor influencer culture.

One particular ‘mother’ even says, “Remember skinny is by no means completed.”

Finally the swap-up with the mothers now sharing this info properly points out how harmful it is.

A indication then flashes on the display, “You would not say that to your daughter but she hears it each working day.”

The switch-up is also evidently used to assistance boost extra honest conversations in between mothers and daughters about the impression of social media.

The ad eventually instructs parents to take a look at the Dove Self-Esteem Job internet site. A tool built to help mom and dad navigate social media with their teens.

Credits:
Company: Ogilvy
World wide ECD: Daniel Fisher
World wide Resourceful Director: Francesco Grandi
Creatives: Phil Gull, Helen Giles
Style Guide: Sian Hughes
Manufacturing Company: Smuggler
Director: Henry-Alex Rubin