Canadian Mattress Brand ‘Dozy’ Opens Standalone Storefront on Toronto’s Queen Street: Interview/Photos

Canadian Mattress Brand 'Dozy' Opens Standalone Storefront on Toronto's Queen Street: Interview/Photos

Toronto-dependent mattress model Dozy has moved into a new brick and mortar area on Queen Avenue West, as it proceeds to build on its achievements which started off five years ago.

David Owen, Operator and President of Dozy, explained that acquiring mattresses created and bought in Toronto gives the retailer place to give a great cost to shoppers.

The organization combines custom with innovation with immediate transport to the buyer that skips the center-man and passes financial savings together to the consumer.

“We make them in North York and we ship them direct correct out of the manufacturing unit. The mattress organization has been in the relatives for 4 generations,” said Owen, incorporating the business commenced in Peterborough, Ontario with his grandfather, who also was powering the Kingsdown mattress brand name.

“I begun Dozy in 2017, right after acquiring labored for my family’s mattress store in Mississauga. Although helping run the relatives small business, I did all manner of do the job. Started off out on the delivery truck and eventually labored my way up to the gross sales floor. I figured out a lot of issues about the sector and recognized that the way buyers ended up buying mattresses was changing rapidly. People today on the hunt for a mattress had been gravitating to a lot more uncomplicated on the net buying, and I knew that that was the route to take. A clearer, honest and upfront tactic was essential.

“While the more mature generations of my loved ones were being acquiring out of the mattress business, I considered there was an opportunity to get back again in and do things much better. Soon after acquiring in contact with a community maker, I commenced Dozy out of a small showroom in North York.”

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The new 290A Queen Avenue West site is in the hub of retail in downtown Toronto.

“It was also variety of seriously hard to accessibility that but since of the pandemic it truly loosened things up. I located the store about six months ago. But I was generally functioning all-around the core. I was working around the corner on Spadina, which was one more significant staple road.”

The Queen Road retail store is 1,500 sq. toes.

Competing productively versus some other sleep stores, comes down to service, stated Owen.

“We emphasis actually challenging on earning absolutely sure that each shopper that at any time walks by way of our doorways gets taken care of in these types of a way in which they would want to notify people about us, leave a 5-star overview on whichever system that they favor, and just sort of acquiring that name out there truly through tough get the job done and holding them delighted,” he claimed.

“It was not as well extensive back in which I was accomplishing rather a great deal each delivery, rather a great deal advertising just about every buyer, so they would see me in the store and they would see me deliver it. That definitely contributed to persons chatting about us on the online, speaking about me particularly. Persons coming down.

“Since we make everything below in Toronto, I do the job with prospects all the time, customizing beds. Creating it firmer, generating it softer. When I convey to this to persons who have absent through 10, 15 on-line corporations, which takes place all the time, men and women love it. With my ranking, I do not let persons down definitely. That assists a good deal since after I’ve captured the sale I really do not truly give you up. I seriously perform with my consumers to continue to keep them pretty delighted. When they go through that system, it’s generally superior opinions and happy information to their mates.”

US-based mostly Competitor Casper also has a storefront nearby at 342 Queen Avenue West which opened in 2018.