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What Should You Know About Buyer Personas? What are Buyer Personas? First of all, Buyer personas are semi-fictional portrayal of your most ideal customers. In a company, these personas are created based on research and data collected from the existing customers in the market. If you plan to create a buyer persona, then you should include behavior patterns, customer demographics, goals and their motivations. If a company is more detailed about buyer personas, then the better. Most companies consider buyer personas very important because they provide tremendous structure as well as insights. A comprehensive buyer persona will help you in determining where to focus your time, proper alignment across your organization as well as allow guide product development. This can help your company gain more customers, visitors and leads.
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Buyer personas should be able to provide the company a view about why their customers buy. They also tell the company what are the insights about customer’s decisions. Depending on the magnitude of your company, you could generate only one or two buyer personas. Although, a big organization could created up to 20 buyer personas.
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Note: If you are still new to buyer personas, then it is best to start small! What are the uses of buyer personas? Buyer personas can allow you to target and personalize your marketing strategies and techniques for various segments of your audience. For example, instead of forwarding the same emails to every customer in your database, these buyer personas can help you segment what kind of email should be send that would be suitable for them. If you take the time to make a negative persona, then you can be able to identify what customers you do not want to attract. All these customers would wind up achieving a lower cost-per-customer and cost-per-lead. Creating Buyer Personas Go over your online contacts in your database and uncover the current trends about how visitors find and consume a particular content. It is also a good idea to create form fields on your website, so that you can be able to capture the needed information about a particular persona. You should also get a feedback from the staff that are in charge on the leads. Here are the main points you should be able to cover. You should create a name for your persona. It would look in a sense it is a real person. Background – what is his profession, does it have a job, is it unemployed, what are its hobbies, does it have kids, what about its family Demographics – is it a male/female, nationality, age Identifiers – demeanor, user communication preference Personal Goals – Either or both primary and secondary Challenges – what can you do to help them overcome these challenges Common objectives – why don’t your customers like your products or services Marketing message – how you should promote product to your persona